A New Era of Family Planning is Here

Alpha redefines the narrative of reproductive health by placing AMAB (assigned male at birth) men at the forefront of responsible family planning. We believe in fostering and educating a community where men are allies to women, passionately embracing their role as protectors and advocates for shared responsibility.

We create modern solutions for modern men. Alpha is a call to action, a bold step forward—urging men to Step Up and actively participate in the conversation around reproductive health. What do you say? Are you ready to join the pack?

Senior Thesis

Art Direction: Scott Laserow

Institution: Tyler School of Art & Architecture - Temple University

c. 2024

Branding

UI/UX Design

Survey Research

Advertising

3D Modeling

Social Media

Packaging

Nighttime city bus stop advertisement featuring digital design with the text, 'A Modern Solution for Modern Men', and a QR code at the bottom right corner.
Digital billboard on a subway station platform displaying the message 'Let's Redefine the Stigma of Contraception' with a graphic of a curved object with bubbles, set against a dark gradient background.
Taxi with an advertisement for Alpha, a male contraception product, featuring a stylized sperm and text that reads "A New Era of Male Contraception."


In an endeavor to stir up further disruption and ignite conversation, I opted for a guerrilla campaign approach. Injecting a touch of humor into the mix, the campaign may have caused a hint of frustration for those who didn't immediately engage, but that element of surprise was all part of the charm. I designed condoms adorned with attention-grabbing messaging and strategically scattered them around town or discreetly placed them in bowls at reception offices. Inside each condom was a plastic disk housing a QR code, directing curious individuals to the designated campaign website, ensuring an interactive and memorable experience.

Guerrilla Campaign

Multiple black packages with a glowing blue and purple central design, arranged in a grid on a turquoise background, labeled "A Modern Solution for Modern Men" with the brand name "Alpha.".
A person holding a holographic condom wrapper and a round, clear sticker with a QR code and text.

Website

The purpose of the website is to educate and empower individuals about an alternative birth control method that is nonhormonal, long-lasting, reversible and gives couples peace of mind. The site includes the...

  • The home page, with the mission statement, has a timeline of the history of birth control and why Alpha is important. 

  • The product page describes the procedure. It is a 10-minute procedure where the patient is put under local anesthesia. The recovery time is less than 24 hours and has no side effects.

  • The trials page displays clinical trials; viewers can click the links to learn more. The Participate page allows couples and physicians to get involved in human testing trials. 

  • The team page allows viewers to see who's behind the movement and product.

  • Finally, the news page displays up-to-date news about how birth control is being regulated in the United States and updates on the Alpha Product.

Social Media

A smartphone screen displaying an Instagram profile for Alpha, a family planning company, surrounded by various social media posts and promotional images about modern solutions for male contraception, family planning, and redefining contraceptive stigma with a futuristic and tech-oriented design in blue and black tones.
Social media profile card for Alpha with a blue logo, follower count, and follow/message buttons against a dark background with blue and purple glowing circles.
Digital advertisement for Alpha promoting a new era of family planning with futuristic globe icons, set against a dark background with glowing blue and purple circles.
Social media post with neon-style text in various shades of blue and white saying "JOIN THE PACK" and other phrases, on a black background with abstract blue gradient circles.
Social media post advertising a modern solution for men, with the message 'A Modern Solution for Modern Men' and hashtags #Alpha, #Protect, #BirthControlForMen.


Recognizing the sensitivity and potential controversy surrounding the topic, I decided to create a survey to gather insights and feedback. Initially, I kept the survey open to respondents of all genders, but soon realized the importance of specifically targeting individuals assigned male at birth (AMAB) to ensure comprehensive data collection. As a result, I revised the survey title multiple times to better attract the desired demographic. Concurrently, I launched a comprehensive outreach campaign, which included printing and distributing 100 posters across campus and posting daily Instagram stories for a week. The response was overwhelmingly positive, with 88 responses received within the first 48 hours and a total of 140 responses over the course of a month. This feedback underscored the significance of initiating conversations about men's birth control, emphasizing the importance of fostering educational discussions and debates among peers.

The Survey

Pie chart showing responses to the question "Are you a student?" with 76.4% "Yes" in cyan and 23.6% "No""
Pie chart showing responses to the question: 'How knowledgeable do you feel about available male birth control options?' The chart indicates 60% are limited, 35% very aware, and 5% not at all.
Pie chart displaying relationship status responses with segments for single, married, partnered, situation, and one night stand expert.
Pie chart showing responses to the question 'Would you consider using a male contraceptive method?' with 78.6% Yes and 21.4% No, totaling 140 responses.
Pie chart showing responses to the question about societal stigma associated with men using birth control, with 63.6% saying yes and 36.4% saying no.
Pie chart showing responses to the question "How important do you believe it is for men to have contraceptive options?" with 140 responses. The chart segments are labeled: 82.1% Extremely important, 16.4% Kinda important, I can go either way, 1.4% Not important.

User Personas

Digital profile card of a man named Alex Thompson, age 28, a software engineer from San Francisco, California. The card includes a photo of Alex, a smiling young man with short curly hair, wearing a light blue shirt. The background features his personal and professional motivations, goals, and relationship dynamics, with icons of a globe, a DNA helix, and a design logo at the bottom.
Profile overview of Sarah Miller, a 28-year-old marketing manager from New York City, featuring a professional photograph on a dark background with glowing border and icons at the bottom, including a globe, a world map, a DNA helix, and a laboratory flask. Accompanied by text detailing her background, motivations, goals, and personal information.

Style Tile

Design for Alpha, a male contraception product, featuring colorful text and graphics with color codes and human figure illustration.