A New Era of Family Planning is Here
Alpha redefines the narrative of reproductive health by placing AMAB (assigned male at birth) men at the forefront of responsible family planning. We believe in fostering and educating a community where men are allies to women, passionately embracing their role as protectors and advocates for shared responsibility.
We create modern solutions for modern men. Alpha is a call to action, a bold step forward—urging men to Step Up and actively participate in the conversation around reproductive health. What do you say? Are you ready to join the pack?
Recognizing the sensitivity and potential controversy surrounding the topic, I decided to create a survey to gather insights and feedback. Initially, I kept the survey open to respondents of all genders, but soon realized the importance of specifically targeting individuals assigned male at birth (AMAB) to ensure comprehensive data collection. As a result, I revised the survey title multiple times to better attract the desired demographic. Concurrently, I launched a comprehensive outreach campaign, which included printing and distributing 100 posters across campus and posting daily Instagram stories for a week. The response was overwhelmingly positive, with 88 responses received within the first 48 hours and a total of 140 responses over the course of a month. This feedback underscored the significance of initiating conversations about men's birth control, emphasizing the importance of fostering educational discussions and debates among peers.
The Survey
User Personas
In an endeavor to stir up further disruption and ignite conversation, I opted for a guerrilla campaign approach. Injecting a touch of humor into the mix, the campaign may have caused a hint of frustration for those who didn't immediately engage, but that element of surprise was all part of the charm. I designed condoms adorned with attention-grabbing messaging and strategically scattered them around town or discreetly placed them in bowls at reception offices. Inside each condom was a plastic disk housing a QR code, directing curious individuals to the designated campaign website, ensuring an interactive and memorable experience.
Guerrilla Campaign
Website
The purpose of the website is to educate and empower individuals about an alternative birth control method that is nonhormonal, long-lasting, reversible and gives couples peace of mind. The site includes the...
The home page, with the mission statement, has a timeline of the history of birth control and why Alpha is important.
The product page describes the procedure. It is a 10-minute procedure where the patient is put under local anesthesia. The recovery time is less than 24 hours and has no side effects.
The trials page displays clinical trials; viewers can click the links to learn more. The Participate page allows couples and physicians to get involved in human testing trials.
The team page allows viewers to see who's behind the movement and product.
Finally, the news page displays up-to-date news about how birth control is being regulated in the United States and updates on the Alpha Product.
