Breakfast Bus
Welcome to the "Breakfast Bus," an esteemed non-profit organization on a delicious mission! Our pivotal goal is to bestow complimentary morning meals upon students from grades K-12, fostering academic success and empowering young minds to achieve their full potential. As a mobile entity, we traverse various locations, ensuring that every child in underprivileged communities receives a wholesome breakfast to fuel their dreams. No tummy is left empty as we dish out smiles and nourishing meals at each morning stop, free of charge. We firmly believe that a nourished mind is a powerful force, and we're passionate about “fueling the future” of these young learners. Join us on this journey of kindness and spread the goodness as we pave the way for a brighter tomorrow, one tasty breakfast at a time!
Instructor: Paul Sheriff
Institution: Tyler School of Art & Architecture - Temple University
c. 2021
Branding
Digital Marketing
Brand Identity
The brand identity of "Breakfast Bus" was thoughtfully crafted, drawing its inspiration from the academic ambiance of a classroom. The design incorporates charming chalkboard menus, tastefully adorned with vibrant line-work food illustrations, artfully evoking a captivating cafe-style allure. The food truck, ingeniously repurposed from a school bus, prominently features the iconic stop sign as its logo, symbolizing the brand's essence and unique concept. The branding exudes a delightful and spirited character, reflecting a blend of lightheartedness and sophistication, culminating in an elevated and energetic presence that resonates with its target audience.
